Impact & Sustainability

Our Impact & Sustainability

We are dedicated to fostering responsible practices that support long-term environmental, social, and ethical goals. We integrate these principles into our business to create meaningful, lasting impact for our communities and future generations.

Our Commitment

At Birks Group, we are committed to upholding the highest standards of excellence through exceptional quality, craftsmanship, and service. As a leading Canadian company in the luxury jewellery and watch market, we take pride in offering pieces that celebrate life’s most meaningful moments and are designed to be treasured for generations. Since 1879, our dedication to distinction has been the foundation of our legacy and continues to inspire our vision for the future.

—a future shaped by responsible practices, long-term impact, and respect for the world around us.

Responsible Luxury

We lead with integrity, from conflict-free sourcing to transparent, ethical business practices.

Sustainability

Our sustainability efforts include rigorous sourcing policies, the Kimberley Process, and initiatives like Birks for Bees to protect Canadian ecosystems.

People & Purpose

We foster a culture rooted in respect, inclusion, and meaningful connections with our communities.

Innovation with Intention

Guided by heritage and driven by progress, we reimagine luxury with a focus on impact and longevity.

Birks For Bees

We recognize the vital role pollinators play in sustaining Canada’s biodiversity. Through our Birks for Bees initiative, we collaborate with Canadian organizations and like-minded partners to raise awareness and drive action to protect pollinators.

The sun shines on a towering Canadian mountain peak

Canadian Certified Diamonds

Our Canadian diamonds are ethically mined and fully traceable from rough stone to polished gem, ensuring transparency and integrity at every step. We honour Canada’s natural beauty by offering the option of conflict-free Canadian diamonds throughout our Birks bridal collections.

A male and female engineer review a project plan

Conflict Minerals Policy

By implementing policies and conducting ongoing due diligence, we work with industry programs to maintain transparency and uphold ethical standards in our supply chain.

A beautiful sunset over the rugged west coast

Supply Chain Anti-Slavery Report

We’re committed to ensuring fair treatment, dignity, and respect for all individuals throughout our operations and partnerships. Through collaboration with our partners, we maintain human rights and labour standards across every aspect of our business.

Birks Blue door at the Montreal Maison Birks Location

Investor Relations

external image of Birks Group at Royal Mount mall